Create new ideas by combining old ones.

Put some food materials together which you has never crossed one’s mind to a pass together. By definition, an idea is one or more old ideas combined to form something new. There are very few ideas that are not, in fact, a combination of earlier ideas. Can you even think of an idea that is not a mixture of at least two earlier ones? You can create a whole new idea by taking two established ones and  putting them together.

Just look at the newspaper Metro that took the concept of the free newspaper and the morning paper to come up with  the free morning paper. Another clear example of this is ICQ. It is neither an e-mail program, nor a chat program. It is 50% e-mail and 50% chat. By being a combination of both and neither-nor, the creators cornered a highly desirable niche that is unique in fulfilling a pent-up need. In just a few years, ICQ had  20 million users because it did not compete with existing products but

created a completely new one. Take two ideas and put them together to see what happens. This often  creates a more interesting idea than the two orginal ideas individually. To an example my recipe of Monkfish and the lamb Tenderloin – Here.

Authorizations: Ideabook Frederick Haren